Overview

demo · simulated activity
SAMPLE DATA · ILLUSTRATIVE · NOT A FORECAST
Join the founding list

Sample interface · every figure is invented · no existing company, brand or person · nothing here is an offer, and no money is solicited or accepted.

This month, simulatedSep 1 – today
Net revenue$2,998,80015% vs Aug · AOV $68
Orders44,10011%
Ad spend$899,6006%
Cost per new customer$30from $41
Operating result$419,800after ads and opex · 14.0% of revenue
Daily net revenueDaily ad spendLast 30 days · y-axis not zero-based · sample
Posture cushion · Denver, CO · via Shopifysimulated order, just now
30 seconds, then you are done4 waiting
Creative pick · advisory · todayWhich thumbnail runs tomorrow?
Your work this monthowner #1,207
Sales via your code58+3 today
Accrued this month*$394.40creator agreement
Missions done3
Ballot streak5 wks

Payment for work you opted into, under a separate agreement on the same terms an outside contractor gets. Not connected to your shares, not a return on investment. *Illustrative terms.

Your position
Your shares2,500
Of the company2.500%
Your votes2,500
Owners (sample)4,812

One share, one vote. Reg CF shares generally cannot be transferred for 12 months, and there is no expectation of a market after that. Shares in an early-stage company are commonly worth nothing.

Reporting basisno valuation published
Cash at bank$4,100,000
Cash movement, Sep$400,000
Fixed costs covered by cash15 months
Inventory on hand61,000 units · $1,340,000
Repeat customers, 30 / 90 days25% / 34%

The company does not publish a valuation. There is no market for these shares and no figure here implies a price. This panel shows the operating numbers owners vote on.

Where orders came from
Shopify (own store)29,900
Amazon8,600
TikTok Shop3,900
Wholesale1,700

Orders this month by sales channel. Channel margins after platform fees are in the detail view.

This month's P&L, so farthin positive monthupdated daily
  • Net revenue$2,998,800
  • Cost of goods-$1,079,600
  • Shipping, payment and platform fees-$329,900
  • Ad spend, incl. owner creators-$899,600
  • Team, tools and warehouse-$269,900
  • Operating result$419,800

Positive by $419,800 after everything, before tax. Google Ads is the weakest line at 1.8 ROAS; that is what the Q4 budget ballot is about. Bad months get the same detail as this one (see July in the ledger).